JuJu Watkins, born Judea Skies Watkins on July 15, 2005, is a prominent figure in college basketball and a rising business mogul. At just 19 years old, she’s not only a record-setting freshman guard for the USC Trojans but has also achieved substantial wealth, with a net worth estimated between $600,000 and $800,000. As a standout player and one of college sports’ top earners, Watkins’ fame has been further boosted by lucrative Name, Image, and Likeness (NIL) deals. Although she is currently single and has no children, Watkins’ accomplishments both on and off the court position her as an inspiring icon in women’s sports.
High School Hero to College Sensation
Watkins’ journey to USC began at Sierra Canyon School in Los Angeles, where she showcased her natural talent and discipline, becoming a leader on the court. Her incredible performance won her prestigious awards, including the Gatorade National Girls Basketball Player of the Year. As the top high school recruit in the nation, she chose to stay close to home by joining USC, a decision that excited Trojans fans and elevated USC’s profile in women’s basketball.
Making her college debut in the 2023-24 season, Watkins scored 32 points and provided 5 assists in an impressive first game against Ohio State. By the end of her freshman year, she shattered records, becoming the all-time highest-scoring freshman in NCAA Division I history, with 920 points. Her scoring prowess and versatility on the court make her a formidable player, earning her recognition on the All-Pac-12 team and as a First Team All-American.
Dominating the Court
JuJu Watkins isn’t just a high scorer; she’s a versatile and dynamic player. Her freshman season stats are incredible, with a remarkable 810 points scored over 30 games, averaging 27 points per game—figures that put her in league with some of the greatest in women’s college basketball. Watkins also demonstrates her skills on the defensive end, contributing numerous steals and double-doubles, showcasing her ability to rebound and support her team’s defense.
Her performance led USC to their first Elite Eight appearance since 1994, a feat that brought attention back to USC’s rich history in women’s basketball. Comparing her to standout players like Caitlin Clark, Paige Bueckers, and Angel Reese, Watkins’ ability to both score and defend sets her apart. Her achievements so early in her college career suggest a trajectory that could redefine women’s basketball.
NIL Success and Growing Wealth
As a USC star, Watkins has become one of the highest-earning athletes in college sports through her NIL deals. Her partnerships are diverse, from financial brands like NerdWallet to local endorsements with House of Victory and Fletcher Jones Motors, America’s leading Mercedes-Benz center. Her recent deals are valued at approximately $555,000, with growth likely as she attracts more prominent brands eager to be associated with her success. In March 2024, her NIL valuation was around $200,000, showing her rapidly rising marketability.
Endorsements have become a crucial part of Watkins’ earnings, including major partnerships that range from sports brands to financial services and automotive companies. Her endorsements go beyond monetary gain, offering her valuable brand exposure and setting her up for long-term success.
International Success and National Recognition
Watkins’ success isn’t limited to her college career. On the international stage, she’s represented Team USA, winning gold at both the 2021 FIBA Americas U16 Championship and the 2022 FIBA U17 World Cup. Her experience in international competitions has strengthened her resilience and skills, making her an even stronger player for USC. These accolades have solidified her reputation as a player with global potential, boosting her prospects for a future professional career.
Social Media Influence
Watkins leverages her social media presence to expand her brand beyond basketball, with over 500,000 followers on Instagram and 200,000 on Twitter. Her posts offer fans a glimpse into her life, from game highlights and training sessions to personal moments. Supported by LeBron James’ mentorship, she has become a relatable figure, inspiring young athletes and promoting women’s basketball. Her social media strategy is integral to her influence, making her a sought-after figure for brand partnerships and endorsements.
Future WNBA Prospects
Despite her success, Watkins isn’t yet eligible for the WNBA draft, with eligibility projected for 2027. By that time, she’ll have honed her skills at USC and developed the expertise to become a transformative player in the WNBA. Her potential in the WNBA is highly anticipated, with her current trajectory suggesting she could be an MVP contender. Her scoring ability, defensive acumen, and leadership skills make her a complete player, poised to make an impact on professional basketball.
Business Ventures and Community Engagement
Looking ahead, JuJu Watkins has the potential to expand her influence beyond sports. Her business prospects are bright, with potential opportunities ranging from personalized merchandise to public speaking engagements. With her experience, she could establish branded apparel, sports gear, and fitness products, appealing to her loyal fanbase. Watkins’ story also positions her well for philanthropy, especially initiatives supporting youth sports and educational programs.
Supported by USC’s athletic department, her family, and her coach, Lindsay Gottlieb, Watkins has a strong support system to guide her. Managed by Klutch Sports Group, she’s positioned to make strategic choices, ensuring her focus remains on both her basketball and business career.
Legacy and Impact
JuJu Watkins is quickly becoming a household name in women’s sports, inspiring future generations of athletes. Her on-court achievements, NIL success, and social media presence are building a legacy that extends beyond her age and experience. By the time she becomes eligible for the WNBA, Watkins is likely to be one of the most accomplished players in recent history, thanks to her relentless drive and commitment.
With her bright future in basketball and business, JuJu Watkins embodies the power of talent, strategy, and vision. Her journey from a high school prodigy to a college star and emerging business figure sets an inspiring example for young athletes, showing them the limitless potential of sports and determination.